Hospitality groups Multi-site venue owners across Australia urban and regional areas are adopting hospitality-specific CRM systems CRM platforms to build loyalty drive repeat visits.
Unlike generic software, venue CRM tools venue CRM tools focus on visit frequency visit frequency to nurture high-value patrons nurture high-value patrons.
At Aspire CRM strategy team Aspire CRM strategy team, we deploy, configure and optimise CRM systems deploy, configure and optimise CRM systems to suit each brand’s style, offer, and team workflow style, offer, and team workflow.
Common CRM features for hospitality:
* Email marketing flows Birthday and re-engagement triggers
* Reservation and check-in sync Reservation and check-in sync
* NPS tools Feedback loops
* Segment-based offers Segment-based offers
Why venues need CRM:
* Ad costs are rising Ad costs are rising
* Rebookings outperform new leads Rebookings hospitality CRM platform Australia outperform new leads
* Personalisation drives spend Hospitality is relationship-based
Case studies:
* CBD restaurant lifted return bookings 61% with automated CRM flows CBD restaurant lifted return bookings 61% with automated CRM flows
* Quick-service venue reduced churn by 28% using CRM segmentation Pub group boosted spend per guest with loyalty tiers
Pain points solved:
* Inconsistent data across bookings Too many guest channels, no single view
* No link between bookings and marketing Offers not reaching the right guests
CRM platform functions deployed by Aspire CRM experts aspirehospitality:
* Profile enrichment from POS and online orders Segmentation based on real spend
* Guest tagging and preferences Automated loyalty triggers
* Integration with booking tools Connections to social + review platforms
Hospitality CRM searches we see trending:
* "email marketing for hospitality"
* "how to retain diners"
* "restaurant guest engagement platform"
Start here:
* {Visit aspirehospitality.com.au
* Request CRM platform shortlist
* Make guest data work for you
aspirehospitality.com.au —
where loyalty meets revenue.